Hire AI, Not People - Book by Shawn Kercher
NEW BOOK BY SHAWN KERCHER

Build Your FirstAI Employee

How to Scale Your Business Without Adding Headcount

The playbook for deploying AI employees that handle your busywork while you focus on growth.

HummingAgent: 2026 TMC AI Agent Product of the Year Award Winner

What's Inside

A practical, no-fluff guide to building AI employees that actually work

Find Your Biggest Time Drain

The 30-minute audit that reveals exactly where to start automating

Build Your First AI Employee

Step-by-step blueprint for receptionist, sales rep, support agent, and more

Train It Like a Real Employee

How to give your AI the knowledge, voice, and boundaries it needs

Scale Without Hiring

Add more AI employees as you grow—without the headcount headaches

Is This Book For You?

This book IS for you if:

  • You're a business owner drowning in leads, admin, or customer questions
  • You've thought about hiring but dread the cost and management
  • You're curious about AI but don't know where to start
  • You want to scale without sacrificing quality or your sanity

This book is NOT for you if:

  • You're looking for get-rich-quick schemes
  • You want to replace all humans with robots
  • You're not willing to put in the work to implement

The HummingAgent Method

The proven 5-step framework for deploying AI employees

1

MAP

Find where your business is bleeding time

2

BUILD

Design your workflow blueprint

3

SELECT

Choose your tools and approach

4

TRAIN

Onboard your AI with knowledge and boundaries

5

SCALE

Measure results and expand your AI team

Shawn Kercher - Author of Hire AI, Not People

About the Author

Shawn Kercher

Ex-Comcast Labs • AI Automation Expert

Shawn spent 13 years at Comcast Labs building AI and automation systems at national scale. He's evaluated startups for Comcast Ventures, launched six internal products still running today, and helped businesses automate tens of thousands of support tickets.

After serving as CTO at an AI startup, he founded HummingAgent to bring enterprise-grade AI automation to businesses of all sizes. This book is the playbook he wishes he'd had when he started.

Greenwood Village, Colorado
Learn more about HummingAgent

Frequently Asked Questions

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  • Build your AI employee together
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